Your maternity photo shoot is all about celebrating you and your growing bump, so what you wear can make a big difference to both how you feel and how your images look.
The good news is that there’s no single “right” outfit for a maternity session. The best choice is always something that makes you feel comfortable, confident, and beautiful. Below is a guide to help you choose clothing that photographs well and showcases your bump at its very best.
Fitted Dresses – Show Off Your Bump
If you’d like to highlight your shape, a stretch-fitted dress is one of the most flattering options. These dresses gently hug your curves, allowing your bump to take centre stage in a natural and elegant way.
✔ Great for: A sleek, timeless look that keeps you covered while still beautifully emphasising your bump.
✘ Avoid: Heavy ruching, busy prints, or bulky fabrics, which can hide your shape and make your bump appear less defined.
Studio Tip: Solid colours photograph best. Think soft neutrals, pastels, or earthy tones for a classic, timeless feel.
Flowing Gowns – Add a Touch of Drama
If you’re drawn to a more romantic or ethereal style, a flowing gown can create truly stunning maternity portraits — especially if you love the idea of movement in your images.
Sheer or open-front gowns add softness and elegance, often producing beautiful silhouette shots that highlight your shape while keeping the overall look light and dreamy. Dresses with a long, flowing train can also create a sense of motion and drama, giving your photos an editorial feel.
Studio Tip: If you choose a sheer gown, wearing a fitted slip dress or bodysuit underneath can help you feel comfortable and supported while still achieving that delicate, airy look.
Casual Looks – Timeless & Effortless
Not a dress person? That’s absolutely fine. Casual outfits can work beautifully for maternity sessions, creating a relaxed, natural style that still feels polished and timeless.
Classic choices include:
• Your favourite jeans with a bra top or simple fitted top – understated but incredibly effective
• An oversized white shirt worn open over your bump – effortless and elegant
• Soft knitwear or a cosy cardigan – perfect for a warm, intimate feel
Studio Tip: Keep colours neutral and styles simple. Avoid large logos, bold graphics, or busy patterns, as these can draw attention away from your bump and date your images more quickly.
Underwear Looks – Elegant & Intimate
If you’re hoping to capture beautifully intimate maternity portraits, an underwear or lingerie look can be a stunning choice. When styled thoughtfully, these images can feel elegant, timeless, and deeply personal rather than revealing.
Dark, well-fitted lingerie tends to photograph best. Plain fabrics in black, white, or neutral tones create a clean, classic look that keeps the focus on your shape.
Strapless bras are particularly helpful, as they won’t leave marks on your shoulders before other outfits. If you’d prefer a little more coverage while still maintaining a fitted silhouette, bodysuits or even simple swimwear can work beautifully.
Studio Tip: If you’re unsure what will suit you best, bring a couple of options. We can always try different looks during your session to see what feels most comfortable and photographs best.
Makeup & Jewellery – Keep It Simple
Makeup
A polished, soft, natural look photographs beautifully for maternity portraits.
• Fresh, glowing skin tends to look better on camera than heavy or ultra-matte foundation
• Avoid overly heavy makeup that can feel harsh under studio lighting
• Defined lashes or a soft eye look can help your eyes stand out without overpowering your features
The goal is to enhance your natural beauty rather than dramatically change your appearance.
Jewellery
When it comes to accessories, less is definitely more.
• Delicate rings, simple stud earrings, or one meaningful piece work beautifully
• Minimal jewellery keeps the focus on you and your bump
• Avoid large statement pieces that can distract from the overall softness of the image
What Colours Work Best?
Choosing the right colour palette can make a huge difference to the overall look and feel of your maternity photos. The right tones will complement your skin, highlight your shape, and create a timeless result you’ll still love years from now.
✔ Best colours for maternity photos
- Neutrals
Soft whites, cream, beige, taupe, or gentle greys create a clean, timeless look that keeps the focus on you and your bump. - Pastels & Earthy Tones
Dusty pinks, muted blues, sage greens, and warm earthy shades photograph beautifully and feel soft and romantic. - Darker Tones
Black or deep jewel tones can look striking and elegant, especially for more dramatic or studio-style portraits.
✘ Colours to avoid
- Very bright colours
These can reflect onto your skin and create unwanted colour casts. - Busy patterns or large logos
Bold prints can distract from your shape and date your images over time.
Studio Tip: If you’re unsure, bring a couple of outfit options. I’m always happy to help you choose what will photograph best on the day.
Final Tip: Wear What Makes You Feel Confident
Above all, the most important thing is that you feel comfortable, beautiful, and confident during your session. When you feel good, it shows — and that’s what creates truly meaningful images.
Whether you choose a fitted dress, a relaxed casual look, or something more intimate, I’ll guide you throughout the session to create photographs that celebrate this special stage of your life.
Maternity Photography in East Grinstead
My maternity sessions are very flexible affairs with my studio booked for an hour so we have plenty of time to create a really varied image gallery. You’re invited to select up to three backdrops and include up to three outfit changes so you can mix and match styles to create the perfect set of pregnancy memories.
I recommend booking your session between 28-36 weeks so you’re still comfortable and you’re also welcome to borrow any of my gorgeous maternity photo shoot dresses while you’re in the studio. You select your pictures and order any more that you would like directly from your online gallery, there’s no sales or viewing session to attend.
Recent Blogs about Maternity Photography
Planning your maternity photo shoot? Whether you’re wondering when to book, what to wear, or how to make the most of your session, I’ve got you covered. Explore these recent blog posts for expert tips, styling advice, and everything you need to know to create beautiful maternity memories.
Golden Glow Maternity Portrait
This golden maternity portrait shines with style and warmth - even if the perfect shot came courtesy of a few heroic fabric tosses!
Maternity Portraits Inspired by Art – A Touch of Flaming June
A flowing gown, floral crown, and a touch of art history — maternity portraits inspired by Flaming June.
Historical Pregnancy Advice – Part 2
Five curious historical pregnancy beliefs, from avoiding moonlight to clearing birthing rooms of knots before labour began.
5 Weird Historical Baby Care Facts You’ll Be Glad Are Outdated
Five genuinely bizarre historical baby care practices that will make you very glad you're raising your little one in the present day.
