This can mean different things to different people.
I carefully edit every image so it looks its absolute best. That includes colour correction, gentle toning, and removing temporary things like scratches, spots or marks that won’t be there next week.
What I don’t do is change who you are. I won’t remove birthmarks, scars or features that are part of you, alter body shape, or change the natural contours of your face. My approach is about flattering light, thoughtful posing and careful editing — not digital reshaping.
The aim is for you to recognise yourself and feel comfortable with what you see.