Preparing for a new baby can feel exciting, overwhelming, and sometimes a little expensive. The good news is that there are genuinely useful freebies available for expectant parents and families with young babies across the UK.

Picture of a baby's nursery

From pregnancy packs and newborn samples to parenting apps, baby boxes, and helpful support resources, many brands offer free items to help families during those early stages.  Here’s a guide to some of the best pregnancy and baby freebies currently available in the UK.

Emma’s Diary Packs

One of the most well-known pregnancy freebie programmes in the UK.  You can collect three packs during pregnancy and after baby arrives, usually containing:

  • baby product samples

  • money-off vouchers

  • parenting guides

  • useful newborn essentials

Available through participating pharmacies and baby retailers

Bounty Pregnancy Packs

Often available through maternity services, downloading the app or participating stores.  These packs typically include:

  • newborn samples

  • nappies or wipes

  • feeding information

  • discount vouchers for baby brands

Boots Parenting Club 

Joining the Boots Parenting Club unlocks:

  • parenting offers

  • exclusive discounts

  • baby event promotions

  • personalised offers during pregnancy and baby’s first years

Pampers Club App

By scanning codes from nappies and wipes, parents collect points which can be exchanged for:

  • vouchers

  • baby items

  • discounts

A simple way to earn rewards from everyday purchases.

Helpful Free Digital Resources

NHS Start for Life Emails

A really useful free resource providing:

  • week-by-week pregnancy guidance

  • newborn care advice

  • feeding and development support

Evidence-based and genuinely helpful for first-time parents.

Baby Feeding & Sleep Apps (Free Versions)

Many apps offer strong free tiers including:

  • feeding trackers

  • sleep logs

  • developmental guidance

Examples include Baby Tracker and Peanut for community support.

Why These Freebies Matter

Freebies aren’t just about saving money. They help parents:

  • try products before committing

  • discover brands that suit their baby

  • feel more prepared during pregnancy

  • access trusted information and support

And sometimes, a small free sample arrives at exactly the moment reassurance is needed most.

A Gentle Reminder

While you’re collecting practical essentials, don’t forget to capture this fleeting season too. Babies change incredibly quickly, and those early weeks pass faster than anyone expects.

If you’re planning ahead, it’s worth researching newborn photography during pregnancy so everything feels calm and organised once baby arrives.

Newborn Photography in East Grinstead

Newborn photo shoots are best when your baby is between 5 and 10 days old. This is when they’re at their sleepiest and curliest, perfect for capturing those beautifully calm and natural images. I recommend booking while you’re still pregnant so we can set a provisional date and adjust once your baby arrives.

Your session takes place in my warm, cosy studio in Crawley Down, designed with your baby’s comfort in mind. Sessions are relaxed and unrushed, and include three digital images of your choice for £95. There’s no sales session, just a private online gallery where you can view and choose your favourites in your own time.