For newborns, I find that we get the best success rates when sessions start at 10.30 or 11 am. This is because babies don’t tend to sleep all that well at night (which seems like poor planning for everyone involved) and so they are at their sleepiest during the morning. Sessions that start later can result in a more wakeful baby although of course it isn’t an exact science. The latest session start time that I will take for a newborn is 1.30pm. After this point, we are edging towards the ‘witching hour’ which traditionally gets very poor results in terms of a photo shoot.