Describe what your business does in one sentence?
Supports and empowers parents and carers to carry their child safely, comfortably and confidently through a variety of services such as bespoke workshops, 1-1’s and group sessions.
How long have you been trading?
Since June 2016.
Are you a single operator / owner or do you have staff?
Owner and sole operator
How did you come up with your business name?
I wanted to have a simple, clean, professional name that made it clear what the service is.
What makes your business different?
I am totally focused on empowering parents for them to make their own choices as to what suits them best or works best for them and their child. It is a bigger ethos extending further than slings/carriers it is an approach to parenting in general.
What are you most proud of about your business?
Having an article I wrote feature in Juno Magazine on Toddler carrying, and supporting Babywearing with Jess on the Why dads Babywear project and getting a mention in the book.
What’s your biggest business challenge?
Fitting it into our lives, I really want to spend more time on it but it has to fit in with being a family of 5 and all that brings.
How have your overcome it?
My youngest goes to a childminder one day a week and the older 2 are at school, which helps hugely and I also tend to see clients on weekends and in the evenings.
What’s your plan for the future?
To focus on the psychology and evidence on and related to carrying and secure attachment and to link this to the wider academic world and other arenas to connect across fields to impact more widely.
Anything else about your business you want to add?
The logo is a tree, which holds significance for a few reasons, I help to support parents and families to grow and also it reflects parenting in general helping grow their children from the roots upwards. Putting in the hard work growing them and supporting them in the early years as seedlings to flourish and stand tall and weather storms as adults. Also we live in the Surrey Hills area of outstanding natural beauty and the woods and trees are an important part of our lives living here, we often walk Leith Hill, Box Hill using slings/carriers, giving us freedom and ability to go anywhere.